The aim of many organisations is to build communities so as to share ideas and information, collaborate, raise money etc. New technologies like facebook and LinkedIn are ways in which networks can be built online and organisations can connect with people with a common interest in mind.
Technologies such as Facebook has been a tool used extensively in a personal way but is increasingly being used in the not for profit sector particularly to extend their community base.
A lot has been written about the benefits of not for profits engaging in social networking. Some interesting reading that I have come across is listed below.
- Top 10 Social Networking Sites
- Beth Kanter’s Blog on Social Media
- We are Media – Social Networking for Action and Fundraising
- This is a great video by Lee LeFever explaining Social Networking
We have not marketed our facebook account extensively or setup a LinkedIn account. DISTSS will be changing its name in December and will then set up and market these social networking tools.