Some strategies to start using twitter in your organsiation
Getting started to use twitter.
Some intial things to do:
- Get a twitter account and start exploring how to use it
- Find friends to follow you on twitter and start following others
- Have a look around to see what people are twittering and the differenty ways it is being used
- Start tweeting
- Reply back to followers using the @ symbol
What next
- Have a look at how organisations are using twitter
- Establish the purpose of your twitter account
- Look at the type of information you are going to tweet
Set up your organsiations account
- Secure your organsiations brand name
- Use an avatar to represent your organisation
- Clearly define your profile. Make it easy for people to decide whether to follow you
- Follow similar groups or individuals. Dont follow everyone
- Start to share information about your organisation
Try to join in conversations related to your purpose
- Use twitter to gets questions answered
- Listen to what others are saying about you, your brand or your organisation
- Integrate with other social media. For example facebook
- Work out who is tweeting on behalf of your organisation
- Establish how often you are going to tweet
Marketing Voices interviews Biz Stone of Twitter, questions asked from community
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References
- http://justtweetit.com/non-profits/
- http://mashable.com/2009/06/02/social-media-policy-musts/
- http://humanresources.about.com/od/policysamplesb/a/blogging_policy.htm
- http://www.chrisbrogan.com/etiquette-in-the-age-of-social-media/
Next post – Establish a Social Media Policy
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